CD Valet is a digital marketplace connecting consumers with financial institutions to compare and open Certificates of Deposits with the best rates and terms nationwide. Banks and credit unions easily attract deposits through our advertising, analytics and account opening services, enabling them to price and promote CDs to ready-to-buy savers.
Marketing deposits through digital marketplaces and comparison tables was once a strategy reserved for the biggest brands. No more. Banks and credit unions of all sizes and digital savvy are now achieving strong results advertising their rates online, particularly for Certificates of Deposit (CDs). Whether your institution has location or membership restrictions or is seeking nationwide reach, digital marketplaces are a highly cost-effective strategy to efficiently reach high-intent prospects inside or outside of your traditional footprint. The session will include an overview of the dynamics of digital deposit marketplaces and online deposit advertising; an up close look at a community bank’s CD campaign on a digital marketplace and its impact; and analysis of the role of digital account opening and customer service in participating in a digital marketplace.