Marketing deposits through digital marketplaces and comparison tables was once a strategy reserved for the biggest brands. No more. Banks and credit unions of all sizes and digital savvy are now achieving strong results advertising their rates online, particularly for Certificates of Deposit (CDs). Whether your institution has location or membership restrictions or is seeking nationwide reach, digital marketplaces are a highly cost-effective strategy to efficiently reach high-intent prospects inside or outside of your traditional footprint. The session will include an overview of the dynamics of digital deposit marketplaces and online deposit advertising; an up close look at a community bank’s CD campaign on a digital marketplace and its impact; and analysis of the role of digital account opening and customer service in participating in a digital marketplace.
