Why are Gen Z and Millennials increasingly turning to fintechs and what will it take for banks to win them back? Drawing on new national research from American Banker and Fiserv, this session explores how younger consumers are redefining their expectations for financial providers.
We’ll examine what’s driving fintech adoption, from intuitive digital experiences and integrated financial tools to personalized guidance and ease of use, and where traditional institutions are falling short. The research also highlights the critical role of trust, security, and emerging technologies like AI in shaping future preferences.
Join us for a data-driven look at the gaps banks need to close, and the opportunities they can seize, to stay relevant, competitive, and trusted with the next generation.
