VP Product Management- Digital Banking
Fiserv
Gerard Viscido is a seasoned product executive with over a decade of experience driving product strategy, digital transformation, and innovation across financial services and fintech.
Currently serving as Vice President of Product Management at Fiserv, Gerard leads product vision and strategy for the Experience Digital Platform, with a strong focus on the intersection of AI, product innovation, and user experience.
Throughout a distinguished career, Gerard has held senior leadership roles at globally recognized organizations, including Citibank, American Express, and digital consultancy Appnovation.
A champion of human-centered design and agile methodologies, Gerard holds a Master of User Experience Design from the Maryland Institute College of Art. Gerard has also completed executive training in Business Leadership and Strategy at Harvard Business School and holds certifications in Enterprise Design Thinking from IBM.
Why are Gen Z and Millennials increasingly turning to fintechs and what will it take for banks to win them back? Drawing on new national research from American Banker and Fiserv, this session explores how younger consumers are redefining their expectations for financial providers.
We’ll examine what’s driving fintech adoption, from intuitive digital experiences and integrated financial tools to personalized guidance and ease of use, and where traditional institutions are falling short. The research also highlights the critical role of trust, security, and emerging technologies like AI in shaping future preferences.
Join us for a data-driven look at the gaps banks need to close, and the opportunities they can seize, to stay relevant, competitive, and trusted with the next generation.