From Old Money to New Momentum: How Hancock Whitney Modernized for the Next Generation

Hancock Whitney has served generations of customers for more than a century. But, with today’s average customer age of 65 and wealth concentrated among Baby Boomers, the stakes of standing still had never been higher.

Modernizing meant shifting across 3 key areas:

• Prioritizing seamless financial experiences to target younger generations.
• Navigating internal hesitation from teams accustomed to "old ways" of working.
• Integrating a modern mobile app that promotes customer engagement.

In this session, executives from MX and Hancock Whitney unpack how the bank launched a modern mobile experience — rated 6th best mobile application across banks and credit unions, earned strong early results, and built the internal momentum to keep innovating. Leave with a candid look at what it actually takes to move a historic institution forward — and what happens when you do.