Every click away from your platform is a conversion risk. Buy-now-pay-later proved that embedded finance isn't just convenience—it's a revenue driver. Platforms offering seamless, embedded financial products see higher average order values, increased conversion rates, and stronger customer loyalty. This session examines how leading platforms turn embedded finance into competitive advantage: which financial products drive the most revenue, designing experiences that feel native rather than bolted-on, understanding the unit economics, and when to partner with fintech providers versus building in-house. The future belongs to platforms that never make customers leave.