Co-Founder and CEO
Lili
Lilac Bar David is the Co-Founder and CEO of Lili, the financial platform that helps small business owners simplify financial management, streamlining banking, accounting, and tax processes. Bar David founded Lili in 2019 with Liran Zelkha, and since its launch, the company has helped over 200,000 small business owners grow their businesses.
An experienced chief executive with over 10 years of experience in the fintech space, Bar David has a demonstrated history of founding, managing, and leading operations at multiple financial companies. Prior to Lili, Bar David was the founder and CEO of challenger bank Pepper. She also previously served as EVP of Business Development for Max at Bank Leumi, where she forged strategic partnerships and established a program for early stage fintech startups. She is based in New York.
In today’s digital landscape, small businesses expect more than basic banking. They want tools that support their growth. Lili and Dun & Bradstreet have partnered to offer an embedded solution combining banking, accounting and tax prep. In this session, the focus is on how they are delivering a unified digital experience, why embedded finance is key to future fintech-bank collaborations and how financial institutions can expand their digital value.
Introduction by Mary Ellen Egan, Senior Director, Strategy and Content, American Banker Live Media