EVP, Head of Digital
Regions Bank
Kristen Rankin serves as Regions Head of Digital and is responsible for leading the bank’s digital strategy to grow its digital presence in the marketplace and deliver solutions that meet the emerging digital and payments needs of customers. Regions is a regional bank that operates throughout the South, Midwest and Texas and is headquartered in Birmingham, Ala.
Kristen has over 25 years of experience in digital and payments strategy, product management, design and technology in the financial services industry. Serving as a link between business and technology, Kristen has led high-performing teams to adopt and leverage the latest technology and methodologies to drive transformative change.
Prior to joining Regions in late 2024, Kristen spent 16 years at Truist where she held roles including head of consumer digital servicing and payments, head of personalization and performance marketing capabilities and head of wholesale digital and client journeys. Before joining Truist, Rankin spent several years in digital banking with Bank of America and at Accenture, where she helped Fortune 500 clients translate business strategies to digital capabilities.
Rankin is a graduate of the University of Georgia and holds an MBA from Georgia State University. She is also Six Sigma Black Belt certified.
Banks’ customer relationships are becoming increasingly transactional, putting trust and loyalty in play. As a result, three-quarters of customers have a relationship with at least one other bank. With digital challengers and fintechs gaining ground, traditional banks need to strengthen their positions—fast. Learn what steps to take to engage customers through data-driven personalization that puts tailored experiences, advice, and new products into their hands.