Director, Research Intelligence
American Banker
Kerry is a strategic research leader with experience in the financial and professional services, healthcare, retail, travel and tourism, media, and non-profit industries. She has experience leading research initiatives to drive effective thought leadership, as well as designing research to guide strategic business decisions including concept testing, segmentation, and brand positioning. Kerry brings a collaborative spirit, curiosity, and a commitment to excellence to every engagement. Prior to joining Arizent, she ran her own consulting business focused on market research, statistical analyses, and data visualization. Kerry holds a MA from Indiana University and a BA from Bates College, and happily lives in Maine.
American Banker surveyed banking leaders to understand the unfolding role that data and artificial intelligence (AI) is expected to have on the customer experience in banking. The research looks at the use cases banks are prioritizing and the impact on customer journeys. The session explores the research findings and the characteristics and best practices that define data-driven banks to better understand their overall readiness for AI adoption.