John Pitts

John Pitts

Head of Industry Relations and Digital Trust

Plaid

John Pitts is the Head of Industry Relations and Digital Trust for Plaid, a financial services technology company, where he works with banks, fintechs, and aggregators to advance Open Banking and empower consumers to safely access, share, and control their financial data. He advocates for financial data practices based on consumer-first principles of transparency, permission, and privacy. Previously, as Plaid’s Head of Policy, John successfully advocated for the introduction of Open Banking in the U.S. through the CFPB’s 1033 rule and consulted on financial data and consumer protection regulations across the U.S., Canada, UK, EU, and Australia.

Before Plaid, John was Deputy Assistant Director for Intergovernmental Affairs at the CFPB, working with state Attorneys General to promote cooperation and coordination between the states in enforcing the Dodd-Frank Consumer Financial Protection Act. He was a regular speaker on NAAG, CWAG, and State Center panels on topics including student lending, payday lending, and emerging financial technologies like cryptocurrencies. John began his career as an attorney at Orrick, Herrington & Sutcliffe.

Featured Sessions

Tuesday, June 3, 2025
9:35 am
Customer Experience

Sponsored by

In an increasingly digital world, trust is built not just through products, but through seamless, secure, and thoughtful experiences. In this fireside chat, leaders from Citizens and Plaid will explore how financial institutions can leverage technology to meet evolving customer expectations while deepening relationships. Hear how Citizens approaches innovation with a customer-first mindset, and how collaboration can offer more intuitive, impactful digital experiences. This conversation will offer practical insights on using innovation as a tool for long-term retention and engagement.