VP, Research
American Banker
Janet is a marketing research and strategic insights executive with extensive experience in the technology, B2B media, healthcare, financial and professional services industries. Her ability to apply a variety of research approaches to strategic business problems has resulted in the delivery of impactful, innovative research programs for a long roster for global Fortune 1000 companies. Previous to her role as VP of Research at Arizent, Janet served as the General Manager/SVP Research at IDG and the head of Market Insights for HIMSS, a nonprofit in the healthcare space. Her passion is storytelling with data, leveraging research to fuel data-driven strategic decision making and thought leadership content. She holds a B.S. degree from Alfred University, and an MBA degree from the Franklin W. Olin Graduate School of Business at Babson College.
In recent years, there has been a rapid acceleration in efforts to transform the customer experience in banking, making it easier for customers to open accounts, deposit money, make payments and verify information. At the same time, banks face increasing fraud risks, placing an emphasis to mitigate that risk at the center of any customer experience initiatives. In this session, American Banker research lead and industry panelists explore the best practices that banks and credit unions are adopting to manage and mitigate fraud risks, specifically looking at the tools and technologies used to verify and authenticate customer identity to ensure secure, low friction experiences across all channels.