Open banking was sold on a promise: APIs would unlock innovation, data sharing would empower consumers, and banks would discover new revenue streams. Five years in, the results are mixed. The institutions winning in open banking identify specific customer pain points first, then reverse-engineer the technology and partnerships to solve them profitably. Panelists will share how customer-first open banking strategies generate measurable returns through reduced acquisition costs, improved retention, strategic partnerships that expand market reach, and digital architectures built for long-term profitability.
