Already an influential force in digital finance, the ever-expanding ability of artificial intelligence and big data models to analyze more diverse data sources—including social media, spending habits, transaction history, alternative data and more—in real time gives banks and fintech players the ability to assess risk through a more dynamic lens and optimize operational efficiency. Experts outline the expanding, powerful knock-on effects, including enhanced risk management through more accurate credit scoring and credit extension, better machine-learning-driven fraud detection and prevention, and the creation of richer customer profiles that enable “instant” insight-based decision making and customized product offerings based on individual behaviors.