Chief Commercial Officer
Greenlight
Matt Wolf is the Chief Commercial Officer at Greenlight. He leads Greenlight’s B2B SaaS business, including partnerships with leading brands like JPMorgan Chase, US Bank, Morgan Stanley and T-Mobile. Matt also led the launch of B2B programs like Greenlight for Financial Institutions, a first-of-its-kind family banking solution utilized by nearly 200 banks and credit unions, and Greenlight for Work, an employee benefit program focused on financial wellness.
Prior to Greenlight, Matt established the business development and partnerships function at SimpliSafe and held leadership roles with top consumer brands such as Citi, Burger King, and the New England Patriots. Matt holds an M.B.A from Harvard Business School and a B.A. from Middlebury College.
With embedded finance projected to reach $7 trillion globally by 2030, the question is no longer whether to collaborate but how to do it profitably and at scale. Leading banks are moving beyond pilot programs to industrialized partnership platforms—white-label BaaS, API marketplaces, and co-innovation labs generating measurable revenue. Yet 40% of bank-fintech partnerships fail to operationalize due to poor alignment, scalability issues, and unclear governance frameworks. This session examines how to structure compliant partnerships that enable speed, navigate revenue-sharing models, and build infrastructure supporting dozens of fintech integrations simultaneously—transforming from “protect the franchise” to “expand the ecosystem” strategies.