Head of Embedded Finance
Citizens Bank
Eric McCabe serves as Head of Embedded Finance at Citizens. In this capacity he guides the bank’s effort to embed Citizens financial products in third-party platforms used by Citizens customers, and to enable platforms, brands, and fintechs to provide financial services to their customers, backed by Citizens. Prior to joining Citizens, Eric held roles in Embedded Payments, Fintech Strategy, Product and Operations at SVB and Citi. Originally from Michigan, Eric spent 15 years in DC / NYC and now lives in Pittsburgh.
In 2026, Banking-as-a-Service (BaaS) has evolved into a roughly $30 billion market defined by “invisible banking,” where financial services function as modular “bricks” embedded in every digital journey. This panel explores the next frontier of BaaS, focusing on the shift toward open finance, the rise of autonomous agentic money, and the integration of stablecoin rails for real-time settlements. Industry leaders will discuss how leveraging cloud-native cores and agentic AI allows firms to move beyond legacy constraints to deliver a hyper-personalized, 24/7 financial ecosystem.