SVP Product Strategy
Fiserv
Arika Selleck is Senior Vice President of Product Strategy for Fiserv’s Card Services business, where she focuses on driving growth across debit, data, and emerging payment capabilities. With deep experience across payments, analytics, and loyalty, Arika partners closely with financial institutions to help them increase card engagement, unlock new revenue streams, and compete more effectively in a rapidly changing payments landscape. She brings a strong combination of operating and advisory experience, having previously held senior roles at Fiserv and Bain & Company
Every click away from your platform is a conversion risk. Buy-now-pay-later proved that embedded finance isn’t just convenience—it’s a revenue driver. Platforms offering seamless, embedded financial products see higher average order values, increased conversion rates, and stronger customer loyalty. This session examines how leading platforms turn embedded finance into competitive advantage: which financial products drive the most revenue, designing experiences that feel native rather than bolted-on, understanding the unit economics, and when to partner with fintech providers versus building in-house. The future belongs to platforms that never make customers leave.