Sustainable innovation in financial services isn’t about chasing the next big thing. It’s about building the kind of infrastructure and partnerships that consistently deliver leading next-generation consumer experiences. In this fireside chat, we explore how Fifth Third’s approach to digital transformation avoids fragmentation. Instead of launching standalone digital products, they’ve invested in a unified relationship banking model, one that seamlessly connects branch, digital, and contact center experiences. Their modernization efforts emphasize cloud-native, API-first architecture designed to boost agility, interoperability, and long-term flexibility. The conversation will also highlight how bank-fintech partnerships enhance their ability to meet evolving consumer expectations and engagement.