Head of Digital, Client Experience and Marketing
Truist
Sherry Graziano is head of digital, client experience and marketing for Truist, and a member of the Truist Operating Council. Her team is responsible for delivering seamless, personalized and empowered experiences for the bank’s more than 15 million clients that attract and strengthen relationships, build community and client trust, and deliver on Truist’s purpose. Graziano is responsible for driving new household growth, deepening client engagement and activating digital adoption, which ultimately delivers shareholder outcomes. Her team is comprised of digital portfolio management; platforms and capabilities; client advocacy; client experience design and research; virtual solutions delivery; brand and enterprise marketing; digital sales and performance marketing.
Prior to her current role, Graziano led digital and care center banking for Truist. Her scope included digital commerce, servicing, client advocacy, performance optimization and responsibility for Truist Care Centers. This included daily operations of all Truist Care Centers, IVR and agent-assisted channels across more than 120 million client interactions annually. Graziano also served as the director of digital commerce for Truist, leading the implementation of innovative client-facing digital growth strategies, including retail and small business deposits, card, lending and wealth solutions. Graziano joined Truist in 2011 and has held several positions in mortgage, including retail loan consultant, sales strategist, operations and transformation leader.
The benefits of a bank partnering with a sports team include increased visibility, community and business engagement, and expanded market reach. But it takes more than just slapping a team logo on the bank’s marketing materials. In this session, learn what it takes to build a purposeful partnership that drives awareness and impact in a meaningful way. Panelists will discuss how to create unique experiences for clients and customers, how to create synergy between both brands, and how to drive value together.