Stacy Armijo

Stacy Armijo is Chief Experience Officer for Amplify Credit Union. Based in Austin, Texas, Amplify stewards more than $3B in assets under management through its signature fee-free banking services and award-winning lending for individuals and businesses. Amplify also demonstrates excellence in loan servicing, both for its own members and on behalf of more than 150 other credit unions and banks.

Stacy’s responsibilities for Amplify are four-fold: demand, deposits, payments and people. That includes functions such as marketing, retail & commercial banking, wealth management, payments, HR & training and social impact. Stacy joined Amplify in 2018 after spending 17 years in public relations & marketing. Since, she graduated with leadership distinction from the Southwestern Graduate School of Banking at SMU’s Cox School of Business and was named one of the Most Powerful Women in Credit Unions by American Banker in 2023.

Beyond Amplify, Stacy is involved in a variety of civic and philanthropic causes in the Austin area, including support for breast cancer screenings, civic discourse, and diversity in nonprofit leadership and education. She earned a bachelor's degree in public relations from the University of Texas at Austin and later was an instructor in UT’s Moody College of Communications. She's also a proud mom to two boys, ages 14 and 10, and loves entertaining friends with her amateur bartending skills and bad jokes.