Founder and Ceo
Naehas
Rab Govil is the CEO and founder of Naehas, a leading provider of customer engagement and
compliance automation solutions for highly regulated industries used by some of the largest
banks and asset managers. He has been an investor and founder in several marketing and
software companies. Rab has an MS from Rochester Institute of Technology in Computational
Imaging, where he was a President’s scholar. Rab also serves as a founding board member of
AI4ALL, a US-based nonprofit dedicated to increasing diversity and inclusion in AI education,
research, development, and policy.
The urgency of personalization and customer experience over the next five years is being driven by customers that are demanding products and services tailored—in real time—to their individual needs and smoother, frictionless experiences across platforms and channels. The ability of banks to deliver on both will drive customer acquisition and growth. Artificial intelligence is playing a central role in banks’ ability to use data-driven insights to capitalize on the hyper-personalization of financial services, including predictive engagement for real-time CX. Yet the vast opportunities must be balanced with operational commitment and execution on privacy, trust and compliance concerns.