Customer Experience

Trust as a Competitive Advantage: Privacy and Security as Customer Experience

Wednesday, June 17, 2026
9:00 am - 9:35 am

With 80% of fraud incidents originating in digital channels, robust security and privacy measures are not optional—but bad design can turn even the most effective measures into a point of friction. This panel examines how leading banks are treating trust as a competitive differentiator, how biometric authentication and behavioral analytics can enhance both security and user experience, communicate threats without causing panic, and balance data-sharing with customer control.