Head of Money Wellness
Ally
Jack Howard is the Head of Money Wellness at Ally, where she leads program strategy and execution for Money Roots, a free financial wellness program that helps people uncover how their money mindset impacts their spending, saving and investing decisions.
Most recently she served as a Money Wellness coach in Side Hustlers, a reality series which debuted on the Roku Channel in March 2024.
Jack was recognized as a 2022 Outstanding Alumni by the Communications Arts and Sciences College of her undergraduate alma mater, Michigan State University. She holds a Masters in Communications Management from S. I. Newhouse School of Public Communication at Syracuse University and a Financial Health and Wellness Graduate Certificate from the School of Financial Planning at Texas Tech University.
She serves on the national board of directors for the American Bankers Association Foundation and Society for Financial Education and Professional Development, and the Boys and Girls Club of SE Michigan.
The state of financial wellness in America is often a hotly debated issue and has been a catalyst for innovation. As consumers lean into social media influencers and fintech apps to improve their budgeting, saving, investing and other financial decision-making capabilities, banks have a new mandate and a unique opportunity to make a significant impact: Leverage the powerful combination of digital access, mobile tools and behavioral finance to meet consumers where they are, regardless of the platform or stage of their financial wellness journey. By developing mobile-enabled strategies, banks can create a new financial wellness path for consumers, helping them to enhance their functional skills while also understanding the psychology behind their decisions about money. Panelists discuss the need for banks to go beyond financial literacy offerings, why digital and mobile channels are key to reaching consumers more effectively, and how they can help consumers better understand the emotions, values and life experiences that shape their financial decisions—and how to adjust their behaviors to improve their financial well-being.