Industry Associations Lead
Plaid
Brian Anderson is the Industry Associations Lead at Plaid, where he drives strategic engagement with bank trade associations and industry groups, representing the company as the ecosystem collectively shapes the future of open finance. Focused on building institutional confidence and demonstrating Plaid’s value to the financial industry, Brian works to align the company’s solutions with the priorities of traditional financial institutions through initiatives that address fraud, enhance payments infrastructure, and demonstrate long-term value to the ecosystem. He plays a pivotal role in positioning Plaid as a collaborative partner to financial institutions and other stakeholders by ensuring the company is actively engaged in key forums and contributes meaningfully to efforts that promote security, interoperability, and responsible innovation across the financial sector.
Before Plaid, Brian was the Director of US Public Policy at FIS. He also previously worked for the Bank Policy Institute as Senior Vice President, Technology Regulation and as Counsel for the House Financial Services Committee.
Synethic identity fraud, which is projected to cost banks $23 billion by 2030 (and more in operational and reputational costs), is on the rise, and it’s getting more complex with the use of general artificial intelligence and deepfakes by bad actors to carry out attacks. Fraudsters rely on automated tools to create and scale AI-generated fake identities and documents across multiple platforms, exploits gaps in identity verification systems, notably with digital accounts. To prevent the orchestration of ID fraud, banks must work to shore up points of vulnerability and secure digital platforms to guard against data breaches that expose sensitive data that makes it easier for ID theft to occur. Industry practitioners and experts detail why proactive usage of AI/machine learning, strong identity verification, Know-Your-Customer technology-enabled document verification, and tokenization of customer data are required to combat ID fraud.