Head of Marketing
CD Valet
Mary Grace Roske has spent her career leading marketing and communications efforts at companies in the “money movement” space, including banking, philanthropy, and now fintech. Prior to helping launch CD Valet, she led marketing and communications at Seattle Bank, Seattle Foundation and the Federal Home Loan Bank of Seattle. In these roles, she established expertise in creating trusted brands through clear, consistent, and compelling marcom initiatives.
At CD Valet, Mary Grace manages consumer and financial institution marketing, including advertising, event marketing, strategic communications, and brand marketing. In addition to positioning CD Valet as the nation’s first consumer-focused marketplace for financial institutions offering CDs, her team is establishing the brand as a leading source of industry data and product knowledge on CDs. She has been with CD Valet since its inception in 2022.
Mary Grace serves on the Board of Directors for Pike Place Market Foundation and is Chair of the Professional Advisory Board for the Washington State University Edward R. Murrow College of Communications. Mary Grace holds a Bachelor of Science degree in communications from Washington State University and a Master of Science degree in communications management from Syracuse University.
Marketing deposits through digital marketplaces and comparison tables was once a strategy reserved for the biggest brands. No more. Banks and credit unions of all sizes and digital savvy are now achieving strong results advertising their rates online, particularly for Certificates of Deposit (CDs). Whether your institution has location or membership restrictions or is seeking nationwide reach, digital marketplaces are a highly cost-effective strategy to efficiently reach high-intent prospects inside or outside of your traditional footprint. The session will include an overview of the dynamics of digital deposit marketplaces and online deposit advertising; an up close look at a community bank’s CD campaign on a digital marketplace and its impact; and analysis of the role of digital account opening and customer service in participating in a digital marketplace.