EVP, Chief Operating Officer
Old Dominion National Bank
Howard Stein has more than 30 years of banking experience, including as Chief Operating Officer of Old Dominion National Bank, which has grown from $40 million to $1.5 billion in assets in 9 years, as CIO, Director of Operations started a De Novo bank in 2005(Graystone Tower Bank) that grew to $2.7 billion in assets over 6 years, and helped to launch a De Novo Bank (Integro Bank) located in Phoenix, AZ in 2022. Howard has extensive experience in bank operations, risk management, mortgage operations, information technology, and Bank Secrecy Act Compliance. Howard has a BA degree from West Virginia University.
Marketing deposits through digital marketplaces and comparison tables was once a strategy reserved for the biggest brands. No more. Banks and credit unions of all sizes and digital savvy are now achieving strong results advertising their rates online, particularly for Certificates of Deposit (CDs). Whether your institution has location or membership restrictions or is seeking nationwide reach, digital marketplaces are a highly cost-effective strategy to efficiently reach high-intent prospects inside or outside of your traditional footprint. The session will include an overview of the dynamics of digital deposit marketplaces and online deposit advertising; an up close look at a community bank’s CD campaign on a digital marketplace and its impact; and analysis of the role of digital account opening and customer service in participating in a digital marketplace.