Hish Salama

Hish oversees the development of best-in-class, personalized member experiences across USAA’s digital banking channels, driving growth and product acquisition for USAA’s Retail Banking, Consumer Lending and Real Estate businesses. He also serves as a key connection point between USAA’s Bank and Enterprise teams to build shared platforms and capabilities that accelerate delivery of USAA’s mission.

Hish joined USAA from Bank of the West, where he spent four years as Chief Digital Officer and served in many capacities supporting each line of business. In this role, Hish focused on building a team supported by a strong culture, which led to strong business results, including, increasing digital acquisition from 8% to 42%, built and supported numerous ESG related digital capabilities, and rebuilt key digital platforms to support accelerating digital growth and customer experiences.

In previous roles, Hish led Digital Payments at TD Bank and held numerous digital roles at Bank of America.  

Hish places a heightened focus on breaking down barriers within financial services by using business acumen and technology to drive solutions and outcomes. His “believe" mentality has been infectious throughout organizations and is responsible for driving material change leading to business growth and operational efficiencies.

Hish obtained his Bachelor of Science with concentration in Finance from North Carolina State University.